1995
Poly Country Colors launch: natural, expressive colours with beeswax and wheat proteins for healthy looking hair. The first tone-on-tone colourant with these caring ingredients in an ammonia-free formula.

1999
Country Colors became Schwarzkopf Poly Country Colors.

2003
Country Colors completed its natural colour range with a sunshine array of new shades, especially for natural blonde looks. Plus an improved formula creating breathtaking new colours with up to 30% more shine.

2005
Country Colors introduces Feel-Good Colors. Natural-looking, expressive colours full of luminance – ideal for covering the first signs of grey. The caring ammonia-free formula, with 9 botanical extracts, leaves your hair feeling noticeably more supple with beautiful colour and shine.

2007
Country Colors, the natural-looking and expressive colours with pure botanical extracts, has an easier application with feel good colours.